“An Indian, who built Yoga Empire, a product and symbol of the new India, a yogic fusion of Richard Simmons, Dr.oz and oprah ulinfrey, irrepressible with 
Vedic wisdom.” Patanjali product is available at a delightful rebate as compared to their competition. The company source raw material directly from farmers elimation middlemen ‘has lower marketing spends and safe transport of the Indian population ‘especially the middle class ,extremely price sensitive and look for best facility at resourceble rates. Patanjali has understood and developed a strategy to take advantage of the overall development of market share from establish players. Quality is of primary importance and a key value of proposition when it comes to FMCG. Building a business requires hiring people with creative mind who know their stuff in and out. Patanjali was started in the time when FMCG product by large multinational companies were already doing well and enjoying entrepreneurship. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi. It was founded in 2006 by Baba Ramdev, Acharya Balkrishna owns 98.6% of Patanjali Ayurveda, and as of March 2018, has a net worth of US $6.1 billion. Patanjali as a brand currently has more than 350products from soap to toothpaste and from oats to health drinks .Patanjali Company has involved many extra-curricular activities with their best faculty. The 2014-2015 revenue of Patanjali Ayurveda crosses Rs. 2000 core figures. There is no doubt that Patanjali is a disruptive force in the FMCG space Patanjali R and D center has all the advanced technology and machinery required testing the product .Patanjali product is marketed as historically and culturally indigenous in the light of its widely known Swedish Campaign. The company has captured the attention with projecting itself as a brand that is extremely Indian .The swift rise of Patanjali driven by a large variety of product offering coupled with unconventional marketing strategic has disrupted the whole FMCG sector and revolutionized the industry in a record time.
Acharya Balkrishna says that “Ours is not a corporate culture it is a spiritual culture and it is purpose driven.”
PRIYANKA KUMARI
CLASS: IX
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